Policy on the Use of Cookies, Analysis of User Data and Use of Analytics Tools

We use cookies and similar software tools, such as HTML5 Web storage or local shared objects (collectively referred to as "cookies"), in order to identify your user preferences and especially popular areas of our websites. We then use that information to improve the design of our websites and make them even more user friendly. For the same purpose, we employ Adobe Analytics, with which cookies may also be used.

1.    Function and Use of Cookies

a.    Cookies are small files stored on your desktop, laptop or mobile device by websites visited by you. They help us identify whether there has already been any contact between your device and our websites as well as what language or other settings you prefer. Cookies can also contain personal information.

b.    If you use our websites, you consent to the use of cookies.

You may also visit our websites without consenting to the use of cookies. That means you can reject the use of cookies and delete them at any time by making the appropriate settings to your device. To do so, follow these steps:

i.    Most browsers are set to accept cookies automatically by default. You can change this default setting by activating the "do not accept cookies" setting in your browser.

ii.   You can delete stored cookies at any time. Details on how to do so can be found in the instructions to your browser or from your device manufacturer.

iii.  Information on deactivating local shared objects is found at the following link:

Information on Deactivating Local Shared Objects

iv.  The same rules that apply to the use of cookies also apply to rejecting or deleting them. The procedure is tied to the device being used as well as the browser being used with that device. In other words, you will need to reject or delete the cookies separately for each of your devices and each browser if you use more than one.

c.    If you opt out of the use of cookies, you may not be able to use all the features of our websites, or individual features may be available with limited functionality only.

d.    We categorized cookies as follows:

i.    Essential cookies (type 1)
These cookies are essential for websites and their features to work properly. Without these cookies, we would not be able to provide you with services such as the vehicle configuration.

ii.   Functional cookies (type 2)
These cookies enable us to improve the usability and performance of our websites. For example, we store your language settings in functional cookies.

iii.  Performance cookies (type 3)
These cookies collect information about how you use our websites. They help us to identify which parts of our websites are especially popular. In this way, we can improve what we offer you. Please also read the section titled "Analysis of User Data" for more information on this subject.

iv.  Third-party cookies (type 4)
These cookies are used by third parties, for example, social networks like Facebook, Twitter and Google+. You can integrate their contents by using the social plugins offered through our websites. For more information about how to use and the function of social plugins, please refer to Section 4 of our Privacy Statement.

Privacy Statement

We use the following cookies on our website:


Cookie name


Cookie type


These cookies collect information on how you use the websites. For example, service cookies help us to identify particularly popular areas of our internet presence. This enables us to tailor the content of our websites more specifically to your needs, and therefore improve our service. The information collected with these cookies is not person-related. Further information about the collection and evaluation of this information can be found in the section "Evaluation of use data".

Type 3

AMCVS,ADRUM, AMCV, aam_uuid, mbox, s_nr, gapv_csref, s_fid, s_vi, s_cc, s_sq, _ga, _gaexp, s_getNewRepeat, s_gpv*, amcv_*, s_gvo_csref, s_gvo_pid, s_gvo_v*, s_gvo_c*, s_gapv_v*, s_gapv_c*, s_gapv_csref, s_gpv*, s_visit

These cookies store information on how visitors use our website, helping us to continuously develop our website further to reflect your interests.

Type 3


This cookie stores your settings, e.g. the selected language and market, or sorting sequences when viewing tables.

Type 2


This cookie stores temporary status information that speeds up use, e.g. information that a supported browser is being used.

Type 2


This cookie assigns an anonymised ID (session ID) to your device for the duration of your visit, so as to group several associated enquiries to the server together and assign them to a session.

Type 1


This cookie assigns your device an anonymised ID (Session ID) for the duration of your visit so as to bundle several related requests to the server and to be able to assign them to a session.

Type 1


This cookie indicates that you consent to the use of cookies on our webpages. It is set when you close the 'Use of cookies' information layer.

Type 2


This cookie stores the country from which you access the Connect Shop. The cookie remains valid until the current browser session is ended.

Type 1


This cookie stores the IP address of the user which is used to access the Connect Shop. The cookie remains valid until the current browser session is ended.

Type 1

omniture_optout This cookie saves information about whether it is permissible to analyse the user's behaviour. Type 4
RECOMMENDATION_STATE This cookie saves anonymous progress information and user behaviour for the product advisor, in order to improve the user experience. Type 2


2.    Analysis of User Data and Use of Analytics Tools 

a.    We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To identify especially popular areas of our websites, we use the following analysis tool: Adobe Analytics.

b.    When we employ this analytics tool, information may be transferred to servers located in the US and processed there. Please note the following: From the standpoint of the European Union, the United States does not provide an "appropriate level of protection" meeting EU standards for the processing of personal information. Individual companies, however, can ensure an equivalent level of protection through certification under the EU-U.S. Privacy Shield Framework.

c.    If you do not wish us to use the abovenamed analytic tool to collect and analyze information about your visit to our websites, you may permanently object to the practice (opt out) at any time.

We will comply with your rejection by placing an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that, for technical reasons, an opt-out cookie affects only the browser in which it has been installed. If you delete the cookie or use a different browser or device, you will need to opt out again.

d.    Below you will find information about the provider of the analytic tool and the opt-out procedure:

i.    Adobe Systems Inc. ("Adobe")

Adobe is certified under the EU-U.S. Privacy Shield Framework. You can follow this link to opt out of analysis using Adobe Analytics: